EXERCISES

A collection of practical promo exercises pertinent to different sections of the book.

  • Book Look: Examining your latest project so you can build a cohesive release strategy.
  • Brand interview: Getting familiar with your value and values so you can express what makes you extraordinary to your readers.
  • Cast Your Hook: Forging projects that attract and engage your readers.
  • Core Traits: Taking a look at what you offer that makes you stand out.
  • Direct Messaging: Prepping tangential topics relateds to your work that you can tap for appearances, panels, intrerviews and more.
  • Event Pitches: Choosing events that will build your audience.
  • Message Massage: Formulating impeccable answers to the common questiosn that dog every author.
  • Project Guarantee: Making a promise to your readers about the emotions and values your books will always offer them.
  • Seed Words: Identifying the core ideas and images of what makes you special.
  • Topical Destinations: Drafting a set of punchy and relevant talking points for interviews and public appearances.
  • Turf Words: Working with the tropes, tags, and keywords that signal your readers.
  • Won't You be My Neighbor?: Identifying the colleagues who sit close to you on the subgenre shelf.
Share this content:

Privacy Policy

Any contact information collected by the Your A Game authors and their staff via newsletter, giveaway, or direct exchange will adhere to the following privacy policy:


  • No information collected in any venue by Your A Game will be distributed in any way to any third party at any time unless specifically stated.
  • Your A Game newsletter subscribers must elect to join this mail-serve themselves and will not be added manually unless this is specifically requested in writing. No information collected will be used to populate any other newsletter or mailing lists, including the personal mailing lists of the authors of this book.
  • For contests, winners will be announced on one or all of the following public mediums: the Your A Game website, Twitter, Facebook, newsletter, Rafflecopter, or other social media service. Only the name given as an entrant will be displayed. No emails, addresses, or phone numbers will ever be shared when winners are announced.
  • Information collected for giveaways will be saved only for purposes of picking winners and delivering giveaway prizes. Reply emails from winners will be saved only to verify receipt of notification. Any physical addresses collected for purposes of this contest will be used only to mail prize winnings and will not be saved or used for any other purpose now or at any time.

If you have questions about this privacy policy, please email us at info@your-A-game.com.