A collection of practical promo exercises pertinent to different sections of the book.

  • Book Look: Examining your latest project so you can build a cohesive release strategy.
  • Brand interview: Getting familiar with your value and values so you can express what makes you extraordinary to your readers.
  • Cast Your Hook: Forging projects that attract and engage your readers.
  • Core Traits: Taking a look at what you offer that makes you stand out.
  • Direct Messaging: Prepping tangential topics relateds to your work that you can tap for appearances, panels, intrerviews and more.
  • Event Pitches: Choosing events that will build your audience.
  • Message Massage: Formulating impeccable answers to the common questiosn that dog every author.
  • Project Guarantee: Making a promise to your readers about the emotions and values your books will always offer them.
  • Seed Words: Identifying the core ideas and images of what makes you special.
  • Topical Destinations: Drafting a set of punchy and relevant talking points for interviews and public appearances.
  • Turf Words: Working with the tropes, tags, and keywords that signal your readers.
  • Won't You be My Neighbor?: Identifying the colleagues who sit close to you on the subgenre shelf.
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