Exercise: Book Look

You know more and less about your latest project than you may think. Before you assemble a promo campaign, dig a little deeper into what makes this project sing.

  • Name all the genre tropes this book features.
  • Make a list of ten keywords that online searches would associate with this book.
  • Who is the ideal audience for this book? What distinguishes them from your fans as a whole?
  • How does the book reinforce what readers know about your brand?
  • How does this book extend your brand in new directions?
  • What tangential topics will this book allow you to cover in its publicity junket?

© 2016 Damon Suede & Heidi Cullinan, All Rights Reserved

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