You know more and less about your latest project than you may think. Before you assemble a promo campaign, dig a little deeper into what makes this project sing.
- Name all the genre tropes this book features.
- Make a list of ten keywords that online searches would associate with this book.
- Who is the ideal audience for this book? What distinguishes them from your fans as a whole?
- How does the book reinforce what readers know about your brand?
- How does this book extend your brand in new directions?
- What tangential topics will this book allow you to cover in its publicity junket?
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