Exercise: Turf Words

What words/concepts/tropes do you want to own in the minds of your audience? These go beyond the brand to the virtual terrain of the bookshelf and public appearances.

When fans try to explain your popular appeal to others, what would you like them to convey to potential readers? As a bestselling author, what specifics do you want to be known for? Turf words are just that: your turf. What terms are unique to you?

List three to five areas of interest and interaction that affect:

  • Your unique appeal (Brand).
  • Your public appearance (Presence).
  • Your distinct audience (Market).

 Identify three overlaps or potential links between your audience’s turf and yours that you can cultivate.

Take care that your website SEO, your blog posts, and your media interactions feature those words or call them to mind. Keep an eye on Google to track the efficacy of those keywords.

© 2016 Damon Suede & Heidi Cullinan, All Rights Reserved

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