Exercise: Project Guarantee

Specify the expectations potential readers should have before they open the book. Consider the SWOT (Strengths/Weakness/Opportunities/Threats) of the project so you have a clear picture of the emotional ride you’re opening to the public. Explain how it will meet (and exceed) them in concrete, active language.

  • Audience: what segment of the public wants this book?
  • Value: what does this book’s target audience admire and acquire?
  • Distinction: what distinguishes this book from other titles in its niche?
  • Impact: what unique emotional experience does this book provide compared to your other work or other titles in the genre?
  • Proof: what evidence can you give to support your claims?

© 2016 Damon Suede & Heidi Cullinan, All Rights Reserved

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