Exercise: Event Pitches

How do you choose an event for your A game? Rather than starting at the beginning, we’ll start with the desired end result and work backwards to encourage bold ideas and outside-the-box solutions.

  •  List three public events that would broaden your market and cement your brand with an untapped audience. For each event, describe the ideal outcome, venue, time, and attendance. Get as detailed as you dare. What’s the best result you can imagine?
  • Working backwards from that improbable endpoint, create a list of five necessary steps between your current career and your theoretical triumph. Again, specificity is critical. What preparation must you do to take advantage of opportunities as they arise?

Next let’s try some Event Schedule Mad Libs! Arrange these events chronologically in the logical order. How would they lead from and to each other in a sequence? Fill in the blanks.

After I ______(significant preparation) _______, my appearance at ______(Event #1)______ was a total success . Because I ________( a surprise development)______ there, I was able to wow the crowd at ____(Event #2) _____. Once I had ____(a scary / essential step)_____ my follow-up event at _______(Event #3)_______ offered the totally unexpected bonus of ____(a dazzling opportunity)_____ which surpassed my wildest A-game expectations.

© 2016 Damon Suede & Heidi Cullinan, All Rights Reserved

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