Your A-game Archetype

What's your game face?

By definition archetypes are high concept because they are hardwired into the human consciousness, helping us make sense of what we see and establish symbolic relationships that let us navigate the world quickly.

Whether online or in person, using an archetype will keep your public presence on track, emphasizing your strengths and guiding your choices...not as a rigid mold but a lens to focus your efforts. Readers and colleagues cast us as characters in their imaginations; archetypal roles shouldn't dictate but can calibrate how we behave.

Your best archetype is the one that helps you navigate the public sphere to accomplish your goals. There are no bad archetypes, only options better or worse for you. Make sure you aren’t trying to be someone you can’t be.